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Asetek Sim Racing

Brand Spotlight: Asetek Sim Sports

, par Mark Verwoert, 4 min temps de lecture

While Asetek may not have started on the starting grid, their journey has taken a thrilling turn into the world of sim racing. Originally a pioneer in liquid cooling technology, this Danish company has recently hit the fast lane with a range of innovative sim racing hardware. Get ready to shift gears as we explore Asetek's surprising pivot and how they're now poised to revolutionize the way virtual racers experience the thrill of the track.

About Asetek

Asetek's story began in 1997, not on the grand prix circuit, but in a humble Danish garage. Founded by engineer André Sloth Eriksen, the company initially focused on developing innovative liquid cooling solutions for computer hardware. Their expertise in thermal management quickly propelled them to the forefront of the PC industry, ensuring optimal performance for even the most demanding machines.

However, Asetek's ambitions extended beyond keeping CPUs cool. Recognizing the burgeoning sim racing community and their desire for realistic racing experiences, Asetek made a strategic shift. Leveraging their engineering prowess, they channeled their knowledge of precision mechanics and heat transfer into the development of high-quality sim racing hardware. This bold move culminated in the creation of the Invicta line – a range of sim racing components designed to deliver unparalleled realism and control for virtual racers.

Asetek's transition wasn't just about applying existing knowledge. They actively sought to understand the specific needs of sim racers. By collaborating with professional drivers and esports athletes, Asetek ensured their Invicta line offered the durability, responsiveness, and immersive feel crucial for competitive sim racing.

Asetek products for sale at Simplace

Asetek products

Besides the Invicta line, Asetek created more revolutionary and qualitative sim racing hardware. Below we will take a look at the different Asetek products. All of them are for sale at

Direct Drive Systems

Their flagship products. The Direct Drive Systems from Asetek are powerful with ultra-realistic feedback.


A powerful combination of adjustability and precision – the Asetek pedals are sturdy and suitable for high performance.

You can also add a separate clutch if you want to. For every product line there is a different clutch:

Steering Wheel

One of the better looking  sim racing steering wheels, the Forte Formula Steering Wheel is known for its durability, precision, and outstanding looks.


The Forte and La Prima product lines have a bundle. This way, you are ready to join the track fast and easy because you don’t need to worry about compatibility.

Asetek Direct Drive System

Frequently Asked Questions

In this section, we will answer the most frequently asked questions about Asetek and its sim racing products.

Where is Asetek shipping from?

Asetek's shipping strategy utilizes two main hubs: their headquarters in Aalborg, Denmark, which fulfills pre-orders, and a recently established US hub located in Florida. This US hub specifically caters to customers in North America (US, Canada, Mexico) by offering faster delivery times and reduced shipping costs for their Asetek SimSports products.

Who owns Asetek?

Asetek is a publicly traded company, meaning ownership is spread across a variety of shareholders. This includes founder and CEO André Eriksen, who likely holds a significant stake, but also encompasses institutional investors and individual stockholders.

What is the diameter of the Asetek Forte?

The diameter of the Asetek Forte depends on whether you have the default or XL handles installed:

  • Default configuration: 290mm diameter
  • XL handles: 294mm diameter

Asetek discounts at Simplace

At Simplace, we're proud to be one of the biggest retailers for sim racing hardware, and that includes a fantastic selection of Asetek products!  We have a strong relationship with Asetek, which means you can count on getting the most competitive prices on their sim racing gear.  This includes year-round discounts and special offers, so you can upgrade your rig without breaking the bank.  Be sure to check back regularly to see what deals we have on Asetek's innovative sim racing components, and with our wide selection and competitive pricing, Simplace is your one-stop shop for all your Asetek sim racing needs!

Other Brands that might be interesting

Mots clés


We aim to create a comprehensive repository to help you make your sim racing gear decisions. Check out some of our other detailed articles:

> A Beginner's Guide to a Sim Racing Setup: This article provides an overview of your entire setup.

> Best Sim Racing Cockpits: This article recommends the top ten cockpits for all budgets and compares ~70% of all the cockpits on the market in a simple table.

> The Wheel Base Guide: A comparison of every single wheel base on the market. We show the torque, platform compatibility, price and other relevant information in tables. We also have an article that analyses the value of entry-level direct drives, and one that recommends Xbox wheel bases.

> The Steering Wheel Guide: See types of wheels and the other considerations when buying one. We also have one that ranks the 12 Best F1 Steering Wheels.

> The Wheel Compatibility Guide: See the bolt patterns and QR Hubs of all the major wheel and wheel base brands.

> The Shifter and Handbrake Guide: A comparison of every sim racing stick shifter and handbrake on the market.

> The Pedal Guide: A comparison of all the budget and entry-level pedal sets, and the most popular mid-range and high-end pedal sets on the market.

> How to Earn Money in Sim Racing: An overview of the various ways in which you can get income from your favourite hobby.

We've started a series of posts where we spotlight different brands. To start off with, check out our spotlight on Moza Racing, and our spotlight on Simons Gaming Solutions, an up-and-coming manufacturer.

We also publish sim related news, like analysing the value of the Fanatec ClubSport DD, reviewing the Fanatec QR2 or looking at the latest WRC updates. You can also find articles about us, like this article about our visit to the recent ADAC Sim Racing Expo.

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